The goal Was to seamlessly blend the playful, comforting world of Peppa Pig with practical, attractive food packaging that resonates with children and parents alike. The final designs capture the joyful essence of Peppa Pig, supporting brand loyalty and positive consumer experience.
Design Theme
Character-Centric Design: Featuring Peppa Pig and side character that draw in her fans. Character illustrations and background scenes are kept simple but dynamic to draw attention to the product.
Bright and Bold Colors: Using a lively color palette that reflects the cheerful and energetic vibe of the show, with colors that pop on the shelf. The designs are lighthearted, with a focus on simplicity and clear visuals that resonate with a preschool audience.
Typography: The typography is tailored to the target age group, with a playful, rounded font that is easy to read and highly legible for early readers.
Packaging Structure
Certain packs include "peek-a-boo" windows to let children see the product inside while keeping the packaging interactive and engaging. These transparent windows encourage curiosity and give parents visibility into the product without having to open it.
Demographic
Primary Target Young children ages 2 to 5 years old. Therefore, the packaging design incorporates a balance of engaging visuals and functional simplicity, making it appealing for children.
Secondary Target Parents and caregivers, who appreciate convenience, product transparency, and familiarity with the Peppa Pig brand.