Design Theme

Playful & Wholesome: A combination of bold and inviting colors that are reminiscent of berries. Bold iconography capture the essence of each product while staying brand consistent. These icons will stand out on the packaging, making the design visually engaging and easy to recognize at a glance.

Minimal yet Bold: Clean, straightforward designs that emphasize product quality while still being attention-grabbing with bold accents and fonts.

Packaging Structure

Gable Box: A sturdy, eco-friendly gable-style box that provides a fun, easy-to-carry design that is perfect for grab and go snacking. The gable box features a handle for convenience, making it perfect for farmers market shoppers or customers at small fairs.

Glass Jar: A traditional, high-quality glass jar that showcases the rustic, artisanal nature of Bumble Bakery’s jam. The jar has a colorful, bold label with clean lines and striking iconography. The simple, classic design of the glass jar adds a touch of sophistication while keeping the focus on the homemade, small-batch qualities of the product.

Demographic

Primary: Local shoppers who value artisanal, homemade, and small-batch products. These customers, often 25-50 years old, are looking for high-quality, locally sourced treats to support small businesses. They are likely to frequent farmers markets and small community fairs where the focus is on handmade, fresh, and sustainable products.

Secondary: Families, particularly parents with young children, who enjoy the charm and community feel of farmers markets and fairs. They appreciate products with wholesome ingredients and are drawn to fun, approachable packaging that stands out in a crowded market environment.