The goal Was to create an engaging, limited-edition granola product that serves as a promotional tie-in for the new Spongebob movie.The aim is to generate excitement around the movie’s release, driving both snack sales and movie interest.
Design Theme
Character-Centric Visuals: Spongebob’s iconic happy expression on the front grabs attention, making it immediately recognizable and appealing to children and fans of the franchise.
Underwater Aesthetic: The blue background with bubbles and coral patterns creates an underwater setting, evoking the feel of Bikini Bottom and immersing the viewer in Spongebob’s world.
Packaging Structure
Resealable Pouch: This bag is designed to be convenient and portable, perfect for on-the-go snacking while preserving freshness.
Nutritional Information at a Glance: The calories, sugar, sodium, and fat information are clearly visible at the top, reinforcing the product's health-conscious positioning.
Demographic
Primary Target: Children aged 6-12, who are Spongebob’s current target audience. The excitement over the movie release adds to the appeal.
Secondary Target: Teens and young adults, aged 13-25, who grew up with Spongebob and may enjoy this product for its nostalgic and collectible value.
Tertiary Target: Parents who want a snack that’s both fun for their kids and meets their criteria for healthier snacks.