The goal for Café Soleil was to create French-inspired, approachable branding and packaging that captures the charm of Parisian mornings while highlighting the quality of its breakfast products, resonating with consumers seeking a balance of authenticity, sophistication, and everyday convenience.
Design Theme
Color Palette: Inspired by the French flag, the primary colors include deep blues and rich reds, with complementary accents like golden ochre. These colors convey sophistication, warmth, and a sense of nostalgia, evoking a Parisian café's charm.
Typography: The Café Soleil logo uses a dynamic, handwritten script in red, reflecting warmth and artisanal quality. Supporting text, such as product names and descriptions, incorporates a sans-serif fonts to ensure clarity and contrast.
Illustrations: Hand-drawn-style sketches appear throughout the packaging. These line-art illustrations create a classic, handcrafted aesthetic, reinforcing the freshness and authenticity of the product.
Packaging Structure
Box Design: The packaging is a standard rectangular box with sharp, clean edges, perfect for retail display. Its matte finish and minimalistic layout keep the design polished yet inviting.
Key Elements: Key features like the "10 PK" badge in bold red ensure practical information is easily visible. Nutritional details and product imagery are arranged to balance functionality with aesthetics.
Demographic
Primary Target: Café Soleil appeals to families, professionals, and breakfast lovers who appreciate a blend of premium quality and everyday convenience. The design targets consumers who value authenticity and the cultural allure of French-inspired branding.
Secondary Target: The approachable yet refined design speaks to eco-conscious and health-aware individuals looking for indulgent, wholesome breakfast options. Its combination of charm and functionality ensures the packaging resonates with a wide range of shoppers, from urban dwellers to suburban families.