Glow BOTANICALS- Branding Suite
A Fresh Take on Clean Skincare Branding
When developing the branding suite for Glow Botanicals, the goal was clear: create a skincare brand that feels as nourishing and refreshing as the products themselves. With a target audience of Gen Z and Millennials, the branding needed to strike a balance between modern aesthetics and clean beauty values.
Discovery & Strategy
Before diving into the visuals, the foundation of Glow Botanicals was built through research and strategic positioning. The skincare industry is saturated with clinical, minimalist branding on one end and hyper-luxurious, aspirational aesthetics on the other. Glow Botanicals needed to sit comfortably between these extremes—approachable yet premium, fun yet trustworthy.
Understanding the audience was key. The modern skincare consumer isn’t just looking for effective products; they’re looking for a brand that aligns with their lifestyle. Sustainability and transparency were driving factors in shaping Glow Botanicals' identity. The strategy became clear: position the brand as a vibrant, clean beauty line that speaks directly to a generation that values both self-care and social connection.
Concept Development & Design
With the strategic direction set, the design phase brought Glow Botanicals to life. The logo became the visual heart of the brand—a fluid, script-like typeface that feels organic yet bold, paired with a subtle "plus" symbol to reinforce skincare benefits and dermatological care. This small detail added a sense of credibility without making the brand feel overly clinical.
Color played a significant role in differentiating Glow Botanicals from competitors. Instead of the typical all-white, minimalist skincare packaging, a gradient-infused pastel palette was chosen to reflect hydration, nourishment, and glow. Each product category was assigned a complementary color, making the packaging feel cohesive while still allowing individual products to stand out on shelves or in social media flat lays.
Beyond packaging, Glow Botanicals needed to feel like more than just a skincare brand—it needed to be a movement. That’s where the lifestyle and community aspect came in. The “Skincare Club” apparel design was a natural extension of the brand, fostering a sense of belonging among its customers. The T-shirts became more than just merch; they became a statement piece, a way for consumers to proudly align with a brand that values self-care and clean beauty.
Delivery & Production
Once the designs were finalized, the focus shifted to ensuring seamless execution across all touchpoints. Packaging production prioritized eco-friendly materials, reinforcing the brand’s commitment to sustainability. The print finishes, from the soft-touch coating on the serum box to the vibrant, UV-coated sunscreen tubes, were carefully selected to enhance the sensory experience of using Glow Botanicals products.
For digital and marketing rollouts, the visuals were designed to be inherently shareable—bold enough to pop on Instagram feeds yet soft enough to feel inviting. The brand’s photography and campaign styling focused on real moments of self-care, emphasizing skincare as a ritual rather than just a routine. The end result? A brand that not only looks stunning but also resonates deeply with its audience.
The Impact
From initial strategy to final execution, the Glow Botanicals branding suite embodies the perfect blend of trend-forward design, clean beauty values, and community-driven engagement. The final outcome is more than just a skincare line—it’s an experience, a lifestyle, and a celebration of glowing, healthy skin.
