Bloom & Root - Branding Suite
Farm Fresh with an Edge
Bloom & Root isn’t just another farm-to-table food truck—it’s a movement. It’s about reconnecting with real food, local farms, and organic ingredients without the overly polished, expected "health food" aesthetic. The brand needed to feel fresh and grounded but also energetic, modern, and a little unexpected.
Discovery & Strategy
The farm-to-table space is often dominated by muted, minimal branding or rustic, homespun designs. Bloom & Root had to carve out a unique identity—one that felt as vibrant as the food itself. The goal was to create a brand that spoke to food lovers who care about sustainability and quality but still want a brand with personality.
The strategy was clear: build a brand that merges organic authenticity with a bold, dynamic presence. Think earthy meets electric, where fresh produce, rich flavors, and farm-fresh ingredients collide with a modern, fun aesthetic.
Concept Development & Design
Bloom & Root’s visual identity needed to be lively, approachable, and packed with character. The logo blends playful, hand-drawn elements with a structured, bold presence-giving it a balance of whimsy and professionalism. The color palette is a mix of deep greens, warm oranges, creamy neutrals, and a striking navy. This grounds the brand in nature while adding an unexpected punch.
Packaging plays a major role in communicating the brand’s energy. Every detail, from the takeout bags to salad labels, reinforces a sense of farm-fresh quality without feeling overly delicate. Organic, wavy shapes add movement and contrast against the structured logo, while illustrations of fresh ingredients keep things fun and engaging.
The food truck itself is an extension of the brand’s dynamic presence. Wrapped in a bold navy blue with custom ingredient illustrations, it stands out while still feeling natural and approachable. The menu is designed with a mix of playful typography and structured elements, making it both visually appealing and easy to navigate.
Beyond the truck, Bloom & Root’s brand extends into a full experience—social media, merchandise, and digital presence all feel cohesive, with a focus on storytelling, community, and the joy of eating well.
Delivery & Production
Once the branding was locked in, the challenge was ensuring every touchpoint, from food packaging to truck signage, felt seamless and high quality. The packaging design keeps things functional and easy to adapt in the future. Social media assets embrace the brand’s personality, using playful layouts and dynamic food photography to bring the experience to life.
The Bloom & Root Impact
From concept to execution, Bloom+Root successfully brings a fresh take to farm-to-table branding. It’s a brand that doesn’t just tell a story about great food, it invites people to be part of the movement. Whether grabbing a quick bite or following along online, customers aren’t just eating healthier; they’re experiencing a brand that’s as bold and flavorful as the food itself.
