Amber Bloom- Mini Branding Suite

Where Elegance Meets the Perfect Brew

For Amber Bloom, a luxury tea brand, I developed a mini branding suite designed to evoke sophistication while feeling approachable. The aim was to create a timeless, trusted brand identity that felt both refined and welcoming. The suite blends vintage elements with modern elegance, reflecting the brand’s rich, indulgent offerings that are steeped in tradition.

Discovery & Strategy

The challenge was to craft a visual identity that felt luxurious and inviting. After researching high-end tea brands and luxury packaging, I developed a design direction that combined botanical influences with vintage touches. The color palette of deep reds and greens draws on nature’s richness while elevating the brand to a premium level.

Concept Development & Design

The logo suite is anchored by a primary logo featuring floral elements that reflect Amber Bloom’s natural, high-quality ingredients. I also created a custom brand pattern that pairs botanical illustrations with vintage elements such as spoons and tea bags, enhancing the timeless feel of the brand. Five logo variations were designed to offer versatility across different applications, ensuring consistency while maintaining flexibility. The typography strikes a balance between classic elegance and modern refinement, adding to the brand’s trusted and vintage aesthetic.

Delivery & Production

The final branding suite includes all five logo variations, optimized for packaging, web, and social media. The brand pattern, along with carefully selected color applications and adaptable design elements, gives Amber Bloom a polished and cohesive visual identity that exudes luxury while remaining accessible. This suite allows the brand to maintain a consistent, elevated presence across all platforms and appeal to tea lovers seeking a trusted, refined experience