The goal for Glow Botanicals was to create trendy, eye-catching branding and packaging that resonates with modern consumers and aligns with the brand’s high-quality, natural skincare ethos.
Design Theme
Dynamic gradients evoke a sense of nature and wellness while adding a fresh and modern touch.
Unique color palettes differentiate individual products within the line while maintaining a cohesive overall look.
Minimalist typography ensures clear communication and a clean, sophisticated feel.
Simple iconography highlights key brand values such as being cruelty-free, vegan, and all-natural, enhancing trust and transparency.
Packaging Structure
Lip Butter: A slim, portable tube paired with a matching carton, designed for convenience and to exude luxury in a compact format.
Hyaluronic Acid Serum: A glass bottle with a dropper, housed in a protective carton to convey premium quality and elegance.
Broad Spectrum Sunscreen: A squeezable tube with a wide cap for easy application, emphasizing practicality and functionality for everyday use.
Demographic
Primary Target : Glow Botanicals targets millennial and Gen Z consumers who prioritize sustainability, self-care, and high-performance skincare. This audience is drawn to vibrant, trend-forward designs and transparent branding that align with their wellness-focused, socially conscious lifestyles.