The goal was to create sophisticated and functional packaging that highlights the sleek, modern design of iDesign’s Orleans adhesive line that would appeal to o style-conscious consumers.
Design Theme
Minimalist Design: The minimalist, modern, and clean design, echo the sleek aesthetic of iDesign’s brand. Each package features a neutral color palette with soft grays, whites, and blue, evoking a fresh, clean, and spa-like feel that complements bathroom décor. The product images are central, with crisp, high-resolution photography that showcases each item’s features and adhesive backing in realistic bathroom settings.
Uncluttered: The layout is clean and uncluttered, with plenty of white space, reflecting iDesign’s ethos of functionality and elegance. To provide a sense of scale and use infographics (on back) demonstrate how each product is intended to be used in the shower or bathroom setting, highlighting each product's purpose and ideal placement.
Packaging Structure
Easy Installation: Each box includes a simple installation guide on the back, with icons and minimal text instructions to reinforce the ease of setup. Clear labeling on each panel allows customers to quickly identify the item’s purpose, making the products easy to stock and recognize on store shelves.
Demographic
Primary Target: College students in dorms and school housing, young renters, and homeowners aged 18 to 35 who seek stylish and functional organization solutions for their bathroom spaces. This audience values flexibility, as many are in temporary or rented living situations where damage-free, easy-to-install products are essential.