The goal was to design engaging, kid-friendly packaging that would stand out on shelves. By leveraging popular kids’ characters, the design aimed to encourage children to choose a wholesome breakfast option while providing parents with a convenient, trusted choice.
Design Theme
Paw Patrol Blueberry Breakfast Sandwiches: The Paw Patrol packaging features Chase, Marshall, and Skye, displayed in action poses to emphasize energy and excitement. The colors are bold, with a primary focus on vibrant blues ato echo the blueberry flavor and reinforce the Paw Patrol color scheme.
Peppa Pig Chocolate Breakfast Sandwiches: The Peppa Pig packaging uses a warm, playful design with Peppa front and center, creating a welcoming vibe. Colors include soft pinks and browns to reflect the chocolate flavor, with touches of pastel colors for a gentle, friendly appeal. The background includes light illustrations adding a comforting, homey feel.
Packaging Structure
Easy-Open Tab: Each box is designed with an easy-open tab and a resealable feature to keep the sandwiches fresh, making it ideal for busy parents and young children.
Demographic
Primary Target: Children aged 3-18, who are Peppa Pig and Paw Patrol’s current target audience. The design is tailored to attract children through the bright colors and familiar characters, making breakfast an exciting choice rather than a routine task.
Secondary Target: Parents and caregivers who want a breakfast that’s both fun for their kids and convenient. For parents, the design emphasizes the fun factor for kids and aligns with their desire for wholesome, trusted food options.